Blog

A blog post about nothing? (Well, why not? It worked for Seinfeld after all!) Seriously, though, if we’re honest, aren’t many days fairly humdrum – nothing of any great import happening? Most businesses have frantic times and quiet times but the earth-shattering events (or even the more successful highlights!) that stand out in your memory may not occur that frequently. Much of one’s time is spent on more mundane matters; not nothing, exactly, but arguably nothing to get too excited about.   Reflecting back on the past week, what stands out in your mind? The new customer you gained? An unexpected big sale? Did you launch a new website or a new product? Deliver an impressive presentation? Perhaps, in which case, congratulations! But perhaps, in fact, last week w ...

The last thing you should worry about is detail, right? You’re feeling creative, waxing lyrical and on a roll – then you ask someone to read your efforts and, instead of raving about your wonderful literary style and the great job you did with your web copy or blog post, they annoyingly point out a typo or some incorrect punctuation. You may have little patience with this: “Never mind the detail – what about the big picture?”                             And – to a degree – you might be right. Certainly you want your readers to understand and appreciate the big picture. ‘Detail oriented’ – isn’t that something you’d put on a resume? Well, yes, it is & ...

  February 14th may not appear very relevant to single people but in fact the day is really not just about couples any more, it’s about love. Love in all its forms, love for one’s parents, siblings, friends, classmates, pets – you name it – and, of course, love for a romantic partner. It’s also big business with almost everyone trying to cash in. But the key word here is ‘love’.     We bandy this word about with abandon, just as we do its opposite ‘hate’. We love chocolate and hate broccoli (or vice versa, depending on your tastes). I reluctantly admit to having claimed just this morning to love my new vacuum cleaner – how sad is that? Obviously we don’t really feel such deep emotions for food items or household appliances; at best we strongly like/dislike someth ...