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But wait, didn’t we just celebrate New Year a month ago? Well, guess what, now we have a second chance. Living in a diverse city such as Vancouver, where we have large Asian and Iranian populations, we actually get to celebrate three New Years: January 1, Lunar New Year (February 8 this year) and Iranian New Year (on the first day of spring). Actually both Lunar and Iranian New Years are, among many other things, spring celebrations, a sensible time – arguably – to celebrate the start of a new year, a time of rebirth.     So, yes, if you made New Year’s resolutions in January and failed to keep them (does anyone actually manage to keep them?), don’t worry, you have a second chance! And with spring just around the corner, it does indeed seem more like ...

Tuesday is Groundhog Day – a somewhat whimsical tradition where predictions about the length of winter are made according to the shadow cast by a cute furry rodent. The fact that this tradition is often celebrated in parts of North America where, at the beginning of February, six more weeks of winter are pretty much a given, makes it even more bizarre. However, I digress! I was thinking more of the 1993 movie Groundhog Day where the unlucky protagonist, played by Bill Murray, is forced to relive the same day over and over and over again – until he finally gets it right. Of course, this is Hollywood but the point is that he does – eventually – get it very right indeed. However, to do so he has to gain insight into his life and make changes. Can’t argue with Ein ...

Does the idea of blogging fill you with horror? Do you already do it but not really see the point? See below for 9 reasons why blogging is an excellent marketing tool for your business and why it would be well worth your while to start a blog, if you haven’t already. 1] It can increase your SEO. Blogging regularly (once a month at the very least, preferably once a week) means that your content is constantly being refreshed and that helps to drive traffic to your website. 2] Blogging can be a great way to develop your content marketing. Blog about anything connected with your business; offer advice and information that is useful to consumers and people will begin to trust you as a reliable source of information and see you as an expert in your field. 3] Blogging is an effective way to ...