Category Archives: Uncategorized

Many believe that grammar is the sole, esoteric preserve of a small number of aficionados who delight in pointing out misplaced apostrophes or complaining that the supermarket express checkout refers to “less than 10 items” instead of “fewer than…”. These people may feel that worrying obsessively over grammar will stem their creativity – or perhaps that grammar… Continue reading →

  It seems like it was only just Christmas and now here we are ready for March Break! If you’re busy at work, you may well be wondering where on earth the time has gone. So, what will you do during March Break? Not sure? There are some ideas below:   1] Take a vacation… Continue reading →

Does the idea of writing a white paper fill you with dread? It may seem like a daunting task but it’s one that will likely prove very worthwhile in terms of marketing payoff, particularly in B2B communications. A white paper is generally quite long – perhpas six-to-ten pages or more. It’s written in formal, business-style English… Continue reading →

A blog post about nothing? (Well, why not? It worked for Seinfeld after all!) Seriously, though, if we’re honest, aren’t many days fairly humdrum – nothing of any great import happening? Most businesses have frantic times and quiet times but the earth-shattering events (or even the more successful highlights!) that stand out in your memory… Continue reading →

The last thing you should worry about is detail, right? You’re feeling creative, waxing lyrical and on a roll – then you ask someone to read your efforts and, instead of raving about your wonderful literary style and the great job you did with your web copy or blog post, they annoyingly point out a typo… Continue reading →