10 Tips for Writing a Perfect Press Release

Most businesses realize that press releases still constitute an important part of their marketing program; a well-written press release can be highly effective in garnering attention for a business, this effect is multiplied when frequent press releases are distributed. So how can you write an effective press release? Keep it brief  – a press release should… Continue reading

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It’s the middle of September, Happy Christmas!

No, we haven’t muddled up our calendars, or lost our marbles! For many businesses, this really IS the time to make Christmas plans; December (or even November) unfortunately is far too late. We all know that stores get well ahead with their planning – ‘Back to School’ sales start before school is even done for… Continue reading

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It’s All About LOVE!

  February 14th may not appear very relevant to single people but in fact the day is really not just about couples any more, it’s about love. Love in all its forms, love for one’s parents, siblings, friends, classmates, pets – you name it – and, of course, love for a romantic partner. It’s also… Continue reading

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Happy Groundhog Day

Tuesday is Groundhog Day – a somewhat whimsical tradition where predictions about the length of winter are made according to the shadow cast by a cute furry rodent. The fact that this tradition is often celebrated in parts of North America where, at the beginning of February, six more weeks of winter are pretty much a given,… Continue reading

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