Category Archives: Marketing Tips

There are answers to this question on – literally – every street corner. I challenge you to walk down any commercial street, passing a dozen or so businesses, and not come across at least one sign with some spelling or punctuation error. But how much does it matter? If the local greengrocer is offering “Potato’s”… Continue reading →

Most business owners have to consider priorities when it comes to their marketing. Whether they are getting blog posts or press releases written, or copy for their website, they both want and expect to get the best bang for their buck; they want to drive more traffic to their site and see readers engage with their message. There are many different… Continue reading →

Most businesses realize that press releases still constitute an important part of their marketing program; a well-written press release can be highly effective in garnering attention for a business, this effect is multiplied when frequent press releases are distributed. So how can you write an effective press release? Keep it brief  – a press release should… Continue reading →

No, we haven’t muddled up our calendars, or lost our marbles! For many businesses, this really IS the time to make Christmas plans; December (or even November) unfortunately is far too late. We all know that stores get well ahead with their planning – ‘Back to School’ sales start before school is even done for… Continue reading →

  February 14th may not appear very relevant to single people but in fact the day is really not just about couples any more, it’s about love. Love in all its forms, love for one’s parents, siblings, friends, classmates, pets – you name it – and, of course, love for a romantic partner. It’s also… Continue reading →