Category Archives: Uncategorized

By now, you’ve likely heard all the buzzwords. “Find your niche”; “Identify your target audience”, etc., right? Yes, ‘right!’; that’s because, like many cliches, there is a lot of truth in this advice. “If you aim to please everyone, you’ll please no one.” Yes, yet another cliche. Again, very true. Whether you’re just at the… Continue reading →

Everyone wants to get good value for money. At Prompt Proofing we’ve recently introduced changes that offer our clients greater options when it comes to spending money on content marketing. As said in last week’s post, unfortunately you can’t have everything, “Fast, good, cheap – pick any two!” So it’s really up to our clients… Continue reading →

You may be familiar with the constraint triangle. You can have it fast, you can have it cheap, or you can have it done well – pick any two. (But no, sadly you can’t have all three.) Actually, at Prompt Proofing we insist on doing things well regardless; therefore the combination of fast and cheap… Continue reading →

There are answers to this question on – literally – every street corner. I challenge you to walk down any commercial street, passing a dozen or so businesses, and not come across at least one sign with some spelling or punctuation error. But how much does it matter? If the local greengrocer is offering “Potato’s”… Continue reading →

Firstly, we’ll  ‘fess up and admit that this is a repeat of our Groundhog Day post from 2016. But we think that’s perfectly reasonable as repetition is what Groundhog Day (we’re referring to the movie now) is about after all. However, please note the comments on change in the original post below. At the beginning of… Continue reading →