Category Archives: Marketing Tips

You may be familiar with the constraint triangle. You can have it fast, you can have it cheap, or you can have it done well – pick any two. (But no, sadly you can’t have all three.) Actually, at Prompt Proofing we insist on doing things well regardless; therefore the combination of fast and cheap… Continue reading →

There are answers to this question on – literally – every street corner. I challenge you to walk down any commercial street, passing a dozen or so businesses, and not come across at least one sign with some spelling or punctuation error. But how much does it matter? If the local greengrocer is offering “Potato’s”… Continue reading →

Most business owners have to consider priorities when it comes to their marketing. Whether they are getting blog posts or press releases written, or copy for their website, they both want and expect to get the best bang for their buck; they want to drive more traffic to their site and see readers engage with their message. There are many different… Continue reading →

Most businesses realize that press releases still constitute an important part of their marketing program; a well-written press release can be highly effective in garnering attention for a business, this effect is multiplied when frequent press releases are distributed. So how can you write an effective press release? Keep it brief  – a press release should… Continue reading →

No, we haven’t muddled up our calendars, or lost our marbles! For many businesses, this really IS the time to make Christmas plans; December (or even November) unfortunately is far too late. We all know that stores get well ahead with their planning – ‘Back to School’ sales start before school is even done for… Continue reading →