Are Press Releases Still Relevant as a Marketing Tool?

  There is a growing school of thought that questions the relevance or effectiveness of distributing press releases in 2021. Is it not more effective, not to mention faster, easier, and cheaper, to publish tweets, post on Facebook – or any other social media platform? How about blogging? Or email campaigns?       We… Continue reading

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Clarity – Word Order Matters

We have said many times that one of the main purposes of grammar is clarity. If your meaning is not clear, then your message is lost. To this end, we look at the placing of one word and how it can change meaning or simply confuse.   Word order matters!   Consider the following –… Continue reading

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Let’s Make 2021 Better

This year, there is a definite move to abandon New Year’s resolutions in favour of New Year’s intentions. The idea is that resolutions are far too difficult to maintain and – given the stresses of the extraordinary year that has just ended – we should be kinder to ourselves and focus on general intentions rather… Continue reading

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Greetings for A – Different – Holiday Season

  Amidst many uncertainties, there’s one thing we can be sure of – the 2020 holiday season will be very different. Remember December 2019? When we sent out the usual seasonal wishes, including a “happy, healthy, and prosperous New Year”?   Hmm – didn’t quite go as planned, did it?   I suspect we’ll express… Continue reading

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Top 10 Takeaways for Succeeding With Your Small Business

Calling all new business owners!   As we celebrate our 10th anniversary, we look back on our 10 years in business and consider what the top 10 things are that we’ve learned over the last decade – and what would be our top 10 suggestions for any new business enterprise.   When we started out… Continue reading

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