Spring is in The Air

This coming weekend marks the beginning of Daylight Saving Time for much of North America – an event that is generally seen as a precursor for spring. In fact, here on Canada’s west coast, spring is already well underway with flowers and blossom blooming valiantly, even if the temperatures are still a little chilly… And… Continue reading

More

Getting the Best Bang for Your Content Marketing Buck

Everyone wants to get good value for money. At Prompt Proofing we’ve recently introduced changes that offer our clients greater options when it comes to spending money on content marketing. As said in last week’s post, unfortunately you can’t have everything, “Fast, good, cheap – pick any two!” So it’s really up to our clients… Continue reading

More

10 Tips for Writing a Perfect Press Release

Most businesses realize that press releases still constitute an important part of their marketing program; a well-written press release can be highly effective in garnering attention for a business, this effect is multiplied when frequent press releases are distributed. So how can you write an effective press release? Keep it brief  – a press release should… Continue reading

More

Ring Out the Old, Ring in the New!

  January again! That time of year when we make resolutions, then likely promptly break them again. Resolutions, if we’re to believe what we hear, are rarely successful and frequently don’t even survive till mid-January. What’s so special about January 1 anyway? It’s just another day. Yet there is something about the turning of the… Continue reading

More

Labour Day Weekend – What Does it Mean For You?

For me, the main significance of Labour (or Labor – depending whether one is north or south of the 49th parallel!) Day has generally been that it is the last weekend of summer; a last ‘hoorah’ before returning to school or work. As such there’s a certain sadness about it, at least for those who enjoy summer and… Continue reading

More