10 Tips for Writing a Perfect Press Release

Most businesses realize that press releases still constitute an important part of their marketing program; a well-written press release can be highly effective in garnering attention for a business, this effect is multiplied when frequent press releases are distributed. So how can you write an effective press release? Keep it brief  – a press release should… Continue reading

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Ring Out the Old, Ring in the New!

  January again! That time of year when we make resolutions, then likely promptly break them again. Resolutions, if we’re to believe what we hear, are rarely successful and frequently don’t even survive till mid-January. What’s so special about January 1 anyway? It’s just another day. Yet there is something about the turning of the… Continue reading

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Labour Day Weekend – What Does it Mean For You?

For me, the main significance of Labour (or Labor – depending whether one is north or south of the 49th parallel!) Day has generally been that it is the last weekend of summer; a last ‘hoorah’ before returning to school or work. As such there’s a certain sadness about it, at least for those who enjoy summer and… Continue reading

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Why vacations are good for you – and your productivity

A couple of weeks ago, we talked about shorter working weeks resulting in increased productivity and happier employees. Along the same kind of theme, we would suggest that vacations are good for the soul – and productivity. We are in the middle of vacation season yet there are still many people in North America, apparently, who… Continue reading

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Working hard, or working effectively?

The North American work ethic pervades most businesses, with many people not even taking all of their meagre two-week annual vacation allowance and employees often at their desks long after 5 pm. Yet Europeans are frequently confounded by this attitude – vacation allowances of five or six weeks a year are common there, often coupled with long… Continue reading

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