Happy Groundhog Day

Firstly, we’ll  ‘fess up and admit that this is a repeat of our Groundhog Day post from 2016. But we think that’s perfectly reasonable as repetition is what Groundhog Day (we’re referring to the movie now) is about after all. However, please note the comments on change in the original post below. At the beginning of 2018 we made a few changes at Prompt Proofing in an effort to improve our services and offer our valued clients more options. (The main changes are outlined below the post.)   Today is Groundhog Day – a somewhat whimsical tradition where predictions about the length of winter are made according to the shadow cast by a cute furry rodent. The fact that this tradition is often celebrated in parts of North America where, at the beginning of Februa ...

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4 Effective Ways to Drive Traffic to Your Site and Engage With Your Readers

Most business owners have to consider priorities when it comes to their marketing. Whether they are getting blog posts or press releases written, or copy for their website, they both want and expect to get the best bang for their buck; they want to drive more traffic to their site and see readers engage with their message. There are many different ways to do this – we’re going to look at four key ones: Make sure your home page grabs visitors’ attention – this is the first thing visitors to your site see and it’s the only chance you get to make that all-important first impression. A well-written landing page will pay off in spades. Always remember that readers’ attention spans, online, are notoriously short and that they may be comparing many different si ...

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10 Tips for Writing a Perfect Press Release

Most businesses realize that press releases still constitute an important part of their marketing program; a well-written press release can be highly effective in garnering attention for a business, this effect is multiplied when frequent press releases are distributed. So how can you write an effective press release? Keep it brief  – a press release should be a ‘teaser’, aimed at driving traffic to your website. It is not a vehicle for going into extensive history or background on your business, nor for giving excessive detail on sales, products, or promotions. All of that information will be on your site and will be revealed when readers click on the links in the press release.  The optimum length for a release has been proven to be 250-350 words; online attention spans ...

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