4 Effective Ways to Drive Traffic to Your Site and Engage With Your Readers

Most business owners have to consider priorities when it comes to their marketing. Whether they are getting blog posts or press releases written, or copy for their website, they both want and expect to get the best bang for their buck; they want to drive more traffic to their site and see readers engage with their message. There are many different ways to do this – we’re going to look at four key ones: Make sure your home page grabs visitors’ attention – this is the first thing visitors to your site see and it’s the only chance you get to make that all-important first impression. A well-written landing page will pay off in spades. Always remember that readers’ attention spans, online, are notoriously short and that they may be comparing many different si ...

More

10 Tips for Writing a Perfect Press Release

Most businesses realize that press releases still constitute an important part of their marketing program; a well-written press release can be highly effective in garnering attention for a business, this effect is multiplied when frequent press releases are distributed. So how can you write an effective press release? Keep it brief  – a press release should be a ‘teaser’, aimed at driving traffic to your website. It is not a vehicle for going into extensive history or background on your business, nor for giving excessive detail on sales, products, or promotions. All of that information will be on your site and will be revealed when readers click on the links in the press release.  The optimum length for a release has been proven to be 250-350 words; online attention spans ...

More

Who are Prompt Proofing Anyway?

Who are we indeed? Good question – many visitors to our site may indeed be asking this – who are we, and what do we actually do? Obviously this is a two-part question; let’s start with the first part… Prompt Proofing is a small business offering proofreading, editing and writing services online – but you likely knew that or you wouldn’t have found this site in the first place. So what makes us special? We’re a family business based in Victoria BC on Canada’s beautiful west coast. We’re a mother-daughter team who both have a passionate love for the English language, for teaching it, writing it and reading it. We’re supportive of excellent writing, correct grammar, and punctuation that ensures clear meaning and effective communicati ...

More