Finding Your Niche
By now, you’ve likely heard all the buzzwords. “Find your niche”; “Identify your target audience”, etc., right? Yes, ‘right!’; that’s because, like many cliches, there is a lot of truth in this advice. “If you aim to please everyone, you’ll please no one.” Yes, yet another cliche. Again, very true. Whether you’re just at the planning stage of your business, recently started out, or have been in business a few years now, this is still excellent advice. I know other business owners who seem to cater to a very tiny niche market – microscopic, almost! My first thought tends to be: “But you’re limiting your market so much; how will it ever work?” But it does work! These entrepreneurs have successfull ...
Getting the Best Bang for Your Content Marketing Buck
Everyone wants to get good value for money. At Prompt Proofing we’ve recently introduced changes that offer our clients greater options when it comes to spending money on content marketing. As said in last week’s post, unfortunately you can’t have everything, “Fast, good, cheap – pick any two!” So it’s really up to our clients now to decide what works best for them. When requesting business or marketing content, including – but by no means limited to – press releases, our clients can now choose from our original, time-tested standard service or our new enhanced service which offers them more involvement in the writing process and more opportunity for feedback. Yes, the enhanced service does generally mean a longer turnaround time, thoug ...
No, Sadly You Can’t Have It All!
You may be familiar with the constraint triangle. You can have it fast, you can have it cheap, or you can have it done well – pick any two. (But no, sadly you can’t have all three.) Actually, at Prompt Proofing we insist on doing things well regardless; therefore the combination of fast and cheap is sadly not available to our customers. We can do fast and good, but it will naturally cost more. We can also do cheap and good, but that will take longer. Our updated pricing system and streamlined service choices give more options to our clients and – while they can’t have all three, and we don’t think anyone wants the fast and cheap but not good combo -they can definitely opt for good and fast, or for good and cheap. We hope this is a reasonable premise! Our exped ...