Blog

One trend that is likely to last for a while after the current pandemic crisis has receded is working from home. When nations across the globe went into lockdown in March, hundreds of thousands of employees found themselves suddenly expected to work from home as their workplaces closed down. Now it seems many of them – having tasted the freedom and advantages of telecommuting – have little desire to return to the workplace. Productivity – to the surprise of some employers – tends to improve when employees work from home and morale is often improved also. Add in the benefits to the environment of reduced commuting, and the ease with which offices can ensure social distancing with 50% or less of their original employees now based there, and you have a win-win situatio ...

If you saw our April post on writing with clarity, you will be well on the way to making your content more effective. You are already organizing your copy, keeping to layman’s language, and including relevant visuals, etc. A quick reminder – attention spans, especially for digital readers, are notoriously short. Leaving white space, using clear headings and sub-headings, and including visuals will only go so far in terms of making your message effective. Brevity is key. If, like many of us, you are inclined to write rather lengthy prose, it’s time to sharpen up your writing and eliminate unnecessary verbiage.   Writing Concisely   1. Avoid redundancies Repetition does not make your message more effective. Say what you want to say just once. While not repeating y ...

A few words from us at this challenging time: We are all too aware of the issues facing many small businesses during the present crisis. We are also aware how privileged we are to have an online business, making social distancing and working from home the norm for us. We do, of course, realize that many other business owners are not so fortunate. At Prompt Proofing, we wish all business owners and entrepreneurs the best possible outcome from this crisis. That said, if you are also able to work from home at this time, or if you are being forced into unwanted closures or isolation, it may be a good time to work on updating some of your business content. Our posts for April and May will focus on improving your content; first by writing with greater clarity, and secondly by writing more concis ...