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Everyone wants to get good value for money. At Prompt Proofing we’ve recently introduced changes that offer our clients greater options when it comes to spending money on content marketing. As said in last week’s post, unfortunately you can’t have everything, “Fast, good, cheap – pick any two!” So it’s really up to our clients now to decide what works best for them. When requesting business or marketing content, including – but by no means limited to – press releases, our clients can now choose from our original, time-tested standard service or our new enhanced service which offers them more involvement in the writing process and more opportunity for feedback. Yes, the enhanced service does generally mean a longer turnaround time, thoug ...

You may be familiar with the constraint triangle. You can have it fast, you can have it cheap, or you can have it done well – pick any two. (But no, sadly you can’t have all three.) Actually, at Prompt Proofing we insist on doing things well regardless; therefore the combination of fast and cheap is sadly not available to our customers. We can do fast and good, but it will naturally cost more. We can also do cheap and good, but that will take longer. Our updated pricing system and streamlined service choices give more options to our clients and – while they can’t have all three, and we don’t think anyone wants the fast and cheap but not good combo -they can definitely opt for good and fast, or for good and cheap. We hope this is a reasonable premise! Our exped ...

There are answers to this question on – literally – every street corner. I challenge you to walk down any commercial street, passing a dozen or so businesses, and not come across at least one sign with some spelling or punctuation error. But how much does it matter? If the local greengrocer is offering “Potato’s” for sale, or the coffee shop is offering “expressos”, does it really hurt their business? Likely not – it’s possibly just grammar nerds like me that wince involuntarily (and yearn to take a red pen and correct the sign). In more formal situations though, I would say it does matter. Those buying vegetables will forgive the shopkeeper’s poor grasp of grammar as long as his vegetables are fresh and well priced and people nee ...