5 Things to do in March Break

  It seems like it was only just Christmas and now here we are ready for March Break! If you’re busy at work, you may well be wondering where on earth the time has gone. So, what will you do during March Break? Not sure? There are some ideas below:   1] Take a vacation somewhere warm Work busy? No time to get away? Remember that vacations are beneficial and have been proven to improve efficiency. We all need to recharge our batteries; relax and take a break – your business will survive without you for a week or so and you will return to work feeling re-energized. (And if you’re really tired of winter, just think of all the vitamin D you’ll be soaking up!)   2] Take a vacation somewhere cold   See above for reasons to take a break. However, if beaches aren’t your thing a ...

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Why The Last Thing You Need to Worry About is Writing a White Paper

Does the idea of writing a white paper fill you with dread? It may seem like a daunting task but it’s one that will likely prove very worthwhile in terms of marketing payoff, particularly in B2B communications. A white paper is generally quite long – perhpas six-to-ten pages or more. It’s written in formal, business-style English and will explain the solution that your company/product offers to the readers’ problems in a fair amount of detail. So, yes, perhaps that does sound a bit intimidating… However, there is no shortage of help available online, ranging from templates and outlines through step-by-step advice – see a couple of links below, for example: The Ultimate White Paper Template [Free Download] 8 Basic Tips for Writing an Amazing White Paper I ...

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A Propos of Nothing in Particular….

A blog post about nothing? (Well, why not? It worked for Seinfeld after all!) Seriously, though, if we’re honest, aren’t many days fairly humdrum – nothing of any great import happening? Most businesses have frantic times and quiet times but the earth-shattering events (or even the more successful highlights!) that stand out in your memory may not occur that frequently. Much of one’s time is spent on more mundane matters; not nothing, exactly, but arguably nothing to get too excited about.   Reflecting back on the past week, what stands out in your mind? The new customer you gained? An unexpected big sale? Did you launch a new website or a new product? Deliver an impressive presentation? Perhaps, in which case, congratulations! But perhaps, in fact, last week w ...

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