Blog

Since we last posted there have been a lot of changes at Prompt Proofing. We’ve been MIA for a few months as far as our blog is concerned and the changes we’ve experienced this past summer are part of the reason for this. We’ve moved By far the biggest change at our end is that Prompt Proofing has moved! We’ve recently relocated from Victoria BC to Stratford Ontario – a distance of some 3300 kilometres. Of course, when not working for our valued clients, this has meant I was kept pretty busy with staging, selling, packing, moving, buying and renovating… All moves are stressful, right? Nonetheless, I have to say that this particular move did not – to put it mildly – go well! We arrived in Ontario with two suitcases, only to learn that the truc ...

This coming weekend marks the beginning of Daylight Saving Time for much of North America – an event that is generally seen as a precursor for spring. In fact, here on Canada’s west coast, spring is already well underway with flowers and blossom blooming valiantly, even if the temperatures are still a little chilly… And there’s nothing like spring to provoke new beginnings and fresh approaches, right? Right! For me, the start of spring, far more than January 1 (when it’s dark before 5pm and there are at least two full months of winter weather to ‘look forward’ to) is when I get encouraged to spring clean, freshen up, redecorate the house, get creative, plant a garden, reorganize my kitchen, etc. etc. So, when it comes to your business, it’s l ...

By now, you’ve likely heard all the buzzwords. “Find your niche”; “Identify your target audience”, etc., right? Yes, ‘right!’; that’s because, like many cliches, there is a lot of truth in this advice. “If you aim to please everyone, you’ll please no one.” Yes, yet another cliche. Again, very true. Whether you’re just at the planning stage of your business, recently started out, or have been in business a few years now, this is still excellent advice. I know other business owners who seem to cater to a very tiny niche market – microscopic, almost! My first thought tends to be: “But you’re limiting your market so much; how will it ever work?” But it does work! These entrepreneurs have successfull ...