Category Archives: Uncategorized

Back in pre-COVID times, when I planned out monthly blog posts for 2020, the post for early July was going to be about taking time at the midpoint of the year to evaluate your business – a sort of halfway check-up as to how things were going, and what needed to change in the second… Continue reading →

If you saw our April post on writing with clarity, you will be well on the way to making your content more effective. You are already organizing your copy, keeping to layman’s language, and including relevant visuals, etc. A quick reminder – attention spans, especially for digital readers, are notoriously short. Leaving white space, using… Continue reading →

A few words from us at this challenging time: We are all too aware of the issues facing many small businesses during the present crisis. We are also aware how privileged we are to have an online business, making social distancing and working from home the norm for us. We do, of course, realize that… Continue reading →

Most businesses have wised up to the fact that ‘going green’ is not only good for the planet but also for their bottom line. Clients expect or even demand it, preferring to patronize businesses that operate this way. Additionally, ‘green’ practices also tend to save money – it’s a no-brainer! When it comes to home-based… Continue reading →

So, is it really not ‘work’ if you love what you do? Obviously, it may be very challenging work – physically, mentally, or both – at times. The theory is that it won’t seem like an unpleasant or tedious chore if you’re enthusiastic about it. Wake up in the morning and can’t wait to start… Continue reading →