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There are answers to this question on – literally – every street corner. I challenge you to walk down any commercial street, passing a dozen or so businesses, and not come across at least one sign with some spelling or punctuation error. But how much does it matter? If the local greengrocer is offering “Potato’s” for sale, or the coffee shop is offering “expressos”, does it really hurt their business? Likely not – it’s possibly just grammar nerds like me that wince involuntarily (and yearn to take a red pen and correct the sign). In more formal situations though, I would say it does matter. Those buying vegetables will forgive the shopkeeper’s poor grasp of grammar as long as his vegetables are fresh and well priced and people nee ...

Firstly, we’ll  ‘fess up and admit that this is a repeat of our Groundhog Day post from 2016. But we think that’s perfectly reasonable as repetition is what Groundhog Day (we’re referring to the movie now) is about after all. However, please note the comments on change in the original post below. At the beginning of 2018 we made a few changes at Prompt Proofing in an effort to improve our services and offer our valued clients more options. (The main changes are outlined below the post.)   Today is Groundhog Day – a somewhat whimsical tradition where predictions about the length of winter are made according to the shadow cast by a cute furry rodent. The fact that this tradition is often celebrated in parts of North America where, at the beginning of Februa ...

Most business owners have to consider priorities when it comes to their marketing. Whether they are getting blog posts or press releases written, or copy for their website, they both want and expect to get the best bang for their buck; they want to drive more traffic to their site and see readers engage with their message. There are many different ways to do this – we’re going to look at four key ones: Make sure your home page grabs visitors’ attention – this is the first thing visitors to your site see and it’s the only chance you get to make that all-important first impression. A well-written landing page will pay off in spades. Always remember that readers’ attention spans, online, are notoriously short and that they may be comparing many different si ...