Why Every Business Needs a Plan B

I was likely not alone, last night, in watching – in mounting disbelief – the progress of the UK’s Brexit vote. I wouldn’t normally allow politics to feature in a business blog but there was one thing (among many, many others) that seemed apparent in the process and immediate aftermath – there was no Plan B!

 

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I should immediately qualify this by saying this was only my impression, and – for the sake of the British people – I sincerely hope I am wrong, but it appeared that neither the ‘Leave’ campaigners nor the government had any kind of concrete plan for moving forward in the event of a ‘Leave’ win. The immediate fallout is a dramatic fall in the pound sterling and in stocks worldwide – no doubt this is just the beginning.

 

Clearly, it is – dare I say – criminally negligent not to have a Plan B. In business we can expect many bumps in the road and we may be affected by any number of unforeseen natural disasters or political upsets. We must have a contingency plan.

 

On the west coast of Canada we are in a major earthquake zone. Is your business prepared to deal with the aftermath of a major ‘quake? (Or flood, wildfire, hurricane or tornado, as the case may be in your area?) Would it be affected by a major political upset? Even a prolonged period of unseasonal weather or an unforeseen major construction project that made it difficult for customers to reach your store?

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If customers are not magically appearing in the geographical or demographical area you expected to find them, what is your back-up plan? If sales are low in a particular quarter or a new product doesn’t have the success you anticipated, how will you handle it?

 

Having a Plan B does not mean that we have no faith in Plan A – it simply means we’ve considered all possible events and endeavoured to find a strategy for coping with them. It should be an essential part of every business plan.

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