Are Press Releases Still Relevant as a Marketing Tool?

  There is a growing school of thought that questions the relevance or effectiveness of distributing press releases in 2021. Is it not more effective, not to mention faster, easier, and cheaper, to publish tweets, post on Facebook – or any other social media platform? How about blogging? Or email campaigns?       We… Continue reading

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The oft-neglected subjunctive – it’s important that we be aware of it

  Unlike many European languages, the subjunctive mood is relatively rare in English. Nonetheless, if you’re wanting your written English to be flawless, it’s definitely worth understanding the appropriate use of the subjunctive.       Consider the following:   If I were you, I wouldn’t lend him money.   If your brother were here,… Continue reading

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Change – the only constant (Part 2)

As we wrote last month, change is constant. Not only vocabulary, but grammar and punctuation also change, albeit quite slowly.   Part 2: Grammar Changes in grammar “rules” evolve fairly slowly over time. How much grammar use has changed since you learned the basics at school will largely depend on how old you are. In… Continue reading

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Change – the only constant

Change. It happens constantly, whether we like it or not. As we reach the middle of February, we are already, in some places, seeing signs of winter finally turning towards spring. The seasons change year after year – nothing can stop this change. At the same time, the way we work has changed for many… Continue reading

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Top 10 Takeaways for Succeeding With Your Small Business

Calling all new business owners!   As we celebrate our 10th anniversary, we look back on our 10 years in business and consider what the top 10 things are that we’ve learned over the last decade – and what would be our top 10 suggestions for any new business enterprise.   When we started out… Continue reading

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