How to Improve Your Content – Part 2 – 5 Tips for Writing Concisely

If you saw our April post on writing with clarity, you will be well on the way to making your content more effective. You are already organizing your copy, keeping to layman’s language, and including relevant visuals, etc. A quick reminder – attention spans, especially for digital readers, are notoriously short. Leaving white space, using… Continue reading

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How to Improve Your Content – Part 1 – 5 Tips for Writing with Clarity

A few words from us at this challenging time: We are all too aware of the issues facing many small businesses during the present crisis. We are also aware how privileged we are to have an online business, making social distancing and working from home the norm for us. We do, of course, realize that… Continue reading

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5 Ways to Make Your Home-Based Business Greener

Most businesses have wised up to the fact that ‘going green’ is not only good for the planet but also for their bottom line. Clients expect or even demand it, preferring to patronize businesses that operate this way. Additionally, ‘green’ practices also tend to save money – it’s a no-brainer! When it comes to home-based… Continue reading

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It’s the LOVE Month – Do You Love What You Do?

So, is it really not ‘work’ if you love what you do? Obviously, it may be very challenging work – physically, mentally, or both – at times. The theory is that it won’t seem like an unpleasant or tedious chore if you’re enthusiastic about it. Wake up in the morning and can’t wait to start… Continue reading

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What’s New for Business in the 2020s?

10 points to consider… The 2010s saw many changes in the business world – as 2020 dawns, we look at 10 ways in which businesses may evolve in the decade that is just beginning. 1. An increase in working remotely The climate crisis is real. Working remotely, at least part of the time, has rapidly… Continue reading

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