22 Aug
2024
ChatGPT vs a professional content writing service – which should I be using for my business content?
Question: As a business owner, why would I pay a content writer to write articles or blog posts for me when ChatGPT can do a perfectly good job free of charge – and faster? Answer: It’s a very sensible question, but ChatGPT will never actually replace a human writer. The bot responds to prompts,… Continue reading
14 Oct
2021
Are Press Releases Still Relevant as a Marketing Tool?
There is a growing school of thought that questions the relevance or effectiveness of distributing press releases in 2021. Is it not more effective, not to mention faster, easier, and cheaper, to publish tweets, post on Facebook – or any other social media platform? How about blogging? Or email campaigns? We… Continue reading
22 Apr
2021
The oft-neglected subjunctive – it’s important that we be aware of it
Unlike many European languages, the subjunctive mood is relatively rare in English. Nonetheless, if you’re wanting your written English to be flawless, it’s definitely worth understanding the appropriate use of the subjunctive. Consider the following: If I were you, I wouldn’t lend him money. If your brother were here,… Continue reading
13 Mar
2021
Change – the only constant (Part 2)
As we wrote last month, change is constant. Not only vocabulary, but grammar and punctuation also change, albeit quite slowly. Part 2: Grammar Changes in grammar “rules” evolve fairly slowly over time. How much grammar use has changed since you learned the basics at school will largely depend on how old you are. In… Continue reading
16 Feb
2021
Change – the only constant
Change. It happens constantly, whether we like it or not. As we reach the middle of February, we are already, in some places, seeing signs of winter finally turning towards spring. The seasons change year after year – nothing can stop this change. At the same time, the way we work has changed for many… Continue reading