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Question: As a business owner, why would I pay a content writer to write articles or blog posts for me when ChatGPT can do a perfectly good job free of charge – and faster?   Answer: It’s a very sensible question, but ChatGPT will never actually replace a human writer. The bot responds to prompts, so the nature of the instructions you give it are important. Give it generalized instructions and you’ll receive a generic article – one that is exactly like thousands of others on the same subject and will likely only persuade the reader to yawn and click away. However, give it specific and detailed instructions with word counts, paragraph headings and sub-headings and ask it for statistics and for sources to be cited correctly and you may get something which certain ...

  There is a growing school of thought that questions the relevance or effectiveness of distributing press releases in 2021. Is it not more effective, not to mention faster, easier, and cheaper, to publish tweets, post on Facebook – or any other social media platform? How about blogging? Or email campaigns?       We would agree that all of these platforms have some validity – and most some drawbacks also, dependent on your target audience and the nature and location of your business. Ideally, press releases will be part of a coordinated marketing strategy that embraces multiple approaches. But are they really relevant today? Yes, absolutely, as long as you are fully aware of what your expectations are, and have something truly newsworthy to share.   So, what are th ...

We have said many times that one of the main purposes of grammar is clarity. If your meaning is not clear, then your message is lost. To this end, we look at the placing of one word and how it can change meaning or simply confuse.   Word order matters!   Consider the following – taken from a public health website that exists for booking appointments for COVID vaccines:   We will only be booking second dose appointments  at clinics during these three weeks.   Is that clear to you? It wasn’t for this reader. Did it mean there is only one three-week period when one could book a second vaccine dose appointment (the opportunity would not arise again)? Or, did it mean that – for that three-week period – first dose appointments could not be booked, just ...