Why The Last Thing You Need to Worry About is Writing a Blog Post

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Do you know that it would be good for your business, not to mention your SEO, to have a regular blog post on your website but you just don’t have the time? Or perhaps you could find the time but you’re not really sure how to go about it? You can find lots of help online for writing blog posts. It requires a more informal style than the rest of your web copy and can be written just as if you were talking to the reader. Colloquialisms and jokes are fine and including images definitely helps. Readers love pictures; they really are ‘worth a thousand words’. Plus, lines of endless text without images are off-putting and likely won’t be read at all, completely defeating your purpose.   “And what is the use of a book, thought Alice, without pictures or con ...

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How Technology Can be an Entrepreneur’s Best Friend

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Just in time for Earth Day, we’re looking at ways to make your life easier while also helping make your business greener! The wise use of technology may indeed be your best friend; it may also reduce your carbon footprint at the same time!     We’re already well on the way to a greener way to conduct business. We use email instead of imposing on the mail service; we send electronic documents that can be signed online, eliminating the need for travel/photocopies and faxes; and we organize virtual meetings through videoconferencing, saving thousands of dollars in airfares, taxis, hotel rooms, etc., not to mention the consequent reduction in our carbon footprint. Many companies are moving closer and closer towards a truly paperless office. What more can we do? Go virtual ...

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Why Grammar is Necessary for Clarity – Part 4 – Dangling and Misplaced Modifiers

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Perhaps the most famous misplaced modifier is a joke (see disclaimer below!) told by Groucho Marx:   “This morning I shot an elephant in my pajamas. How he got into my pajamas, I’ll never know.”   Disclaimer: Quite aside from the misplaced modifier, I have to say that – to modern ears – this joke actually seems in bad taste considering the horrors of elephant poaching, trophy hunting, etc. As an animal lover, I’ve therefore devised a more sensitive version:     The wildlife safari I recently took in Kenya was amazing. Early one morning I filmed an elephant in my pajamas.   Less offensive but still offering amusement due to the placing of the modifier. To fix this sentence we could say:   The wildlife safari I recently took i ...

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