Is your marketing approach the wrong way round? Sounds silly perhaps but many businesses - of all sizes - make this mistake. They have a product or service of which they are, often justifiably, proud. They then start marketing this to potential customers. They now have something that they like and are looking for customers who will...Read more
If you caught the "Prince Charles and the marine" example in our blog on clarity last month, you may also enjoy the following example - similarly misleading. A teenager in Port Coquitlam, BC encountered a bear in his yard and - since it was attacking his dog - did everything in his power to...Read more
The Nature of the Beast is the latest in Louise Penny's popular Chief Inspector Gamache series. If you're not familiar with this series, each book can be read as a stand-alone novel; however, going back through the earlier books will help to fill in a lot of back stories! The series is set in Quebec, generally...Read more
Much of our business writing is attempting to persuade people to do something or buy something, or perhaps to adopt our beliefs or viewpoints. There are a few key points to remember when writing to persuade:Read more
- Emotive language - appealing to the reader's emotions; this is particularly useful when charities are appealing for funds; it's easy to...