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Keeping things parallel

One of the most common errors we see when proofreading is a sentence that is not parallel. This can easily happen when writers write as fast as they are thinking and don't necessarily stop to read the whole sentence back. Mixing gerunds and infinitives: One of the most frequently occurring examples of a sentence that is not parallel is...
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Book Review: The Cellist of Sarajevo

The Cellist of Sarajevo by Stephen Galloway The title refers to Vedran Smailovic, a cellist with the Sarajevo Philharmonic Orchestra. Smailovic played the cello in many ruined areas of Sarajevo during the four-year siege, often performing Albinoni’s Adagio in G Minor. In the novel, Smailovic plays every day at 4pm for 22 days to honour 22 people...
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More words to avoid…

Further to last month's post on overused words, there are a few other words that would be best avoided in your business writing. Last month we talked about good, really, and literally - all either fairly meaningless or used incorrectly. However, anyone receiving business communications on a regular basis may...
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5 Marketing Tips for 2015 (Part 2)

(See the first two tips in last month's post here.) 3] Give things away This works for both goodies and for information. Everyone loves free stuff so giveaways are a wonderful marketing tool. Organize a small competition if you wish and offer prizes to the winner(s). Alternatively, giving away information will also garner attention and respect for...
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