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3 quick ways to tighten up your business communications

We are bombarded with written messages on a daily basis; if yours is to stand out from the crowd, it's worth reviewing a few basics of effective writing. #1 Write like a journalist Always ensure that you answer the 5 Ws and an H questions: who, where, what, when, why and how. Ideally this information should be...
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Give your customers what they want!

Further to last month's post, "It's Not All About You", we suggest going one step further in terms of fulfilling your customers' needs - ask them what, exactly, they want! You have likely spent a good deal of effort refining your product or service so that it is the best you can make it, but is...
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Phrasal verbs

Phrasal verbs (pick up, take out, put down, etc.) came up in a query recently regarding their position in a sentence. For example, does your smile light up your face or light your face up? Do we take out the garbage or take the garbage out? The quick answer is - either! Choose whichever sounds better...
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Book Review: The Girl on the Train by Paula Hawkins

The Girl on the Train by Paula Hawkins This British psychological thriller has been frequently compared to Gone Girl and indeed there are definitely many similarities. An unreliable narrator (or narrators), and a missing wife for starters. Hawkins' thriller is very different in setting, as the novel is based within a small commuter area outside of London and -...
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