Spring is in The Air

This coming weekend marks the beginning of Daylight Saving Time for much of North America – an event that is generally seen as a precursor for spring. In fact, here on Canada’s west coast, spring is already well underway with flowers and blossom blooming valiantly, even if the temperatures are still a little chilly… And there’s nothing like spring to provoke new beginnings and fresh approaches, right? Right! For me, the start of spring, far more than January 1 (when it’s dark before 5pm and there are at least two full months of winter weather to ‘look forward’ to) is when I get encouraged to spring clean, freshen up, redecorate the house, get creative, plant a garden, reorganize my kitchen, etc. etc. So, when it comes to your business, it’s l ...

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Finding Your Niche

By now, you’ve likely heard all the buzzwords. “Find your niche”; “Identify your target audience”, etc., right? Yes, ‘right!’; that’s because, like many cliches, there is a lot of truth in this advice. “If you aim to please everyone, you’ll please no one.” Yes, yet another cliche. Again, very true. Whether you’re just at the planning stage of your business, recently started out, or have been in business a few years now, this is still excellent advice. I know other business owners who seem to cater to a very tiny niche market – microscopic, almost! My first thought tends to be: “But you’re limiting your market so much; how will it ever work?” But it does work! These entrepreneurs have successfull ...

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Getting the Best Bang for Your Content Marketing Buck

Everyone wants to get good value for money. At Prompt Proofing we’ve recently introduced changes that offer our clients greater options when it comes to spending money on content marketing. As said in last week’s post, unfortunately you can’t have everything, “Fast, good, cheap – pick any two!” So it’s really up to our clients now to decide what works best for them. When requesting business or marketing content, including – but by no means limited to – press releases, our clients can now choose from our original, time-tested standard service or our new enhanced service which offers them more involvement in the writing process and more opportunity for feedback. Yes, the enhanced service does generally mean a longer turnaround time, thoug ...

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