Blog

Book Review: The Nightingale by Kristin Hannah

Fans of Kristin Hannah will enjoy this novel about two sisters in Nazi-occupied France. Vianne and Isabelle Rossignol are ten years apart in age and miles apart in attitude and maturity. Isabelle is young and rebellious by nature; her older sister, on the other hand, is settled - a happy wife and mother who teaches at the local...
Read more

What is Your Purpose: Part 2 Writing to Inform

In July, we discussed the different purposes for business writing and how to accommodate them, beginning with writing to enquire. This month we look at writing to inform. If you want to convey information,  be completely sure that your writing fulfills that purpose. Think like a journalist and  answer the 5 Ws: who, what, where, when, why.  I...
Read more

What face do you present to the world?

For this month's marketing tips blog post, I'm inspired by recent experience to consider the importance of your customers' first impressions of your business. It shouldn't need saying but customer service means just that and first impressions can make or break your business. This week found me visiting family in another city. As a stranger in...
Read more

How much do these bother you?

Do grammar errors make you cringe; do you yearn to take a red pen and correct them instantly? Or do you accept them as long as the meaning is clear - people shouldn't get too hung up on grammar, right? To see which camp you fall in to, decide how much the following sentences bug you: Our designer accents...
Read more