No, Sadly You Can’t Have It All!

You may be familiar with the constraint triangle. You can have it fast, you can have it cheap, or you can have it done well – pick any two. (But no, sadly you can’t have all three.) Actually, at Prompt Proofing we insist on doing things well regardless; therefore the combination of fast and cheap is sadly not available to our customers. We can do fast and good, but it will naturally cost more. We can also do cheap and good, but that will take longer. Our updated pricing system and streamlined service choices give more options to our clients and – while they can’t have all three, and we don’t think anyone wants the fast and cheap but not good combo -they can definitely opt for good and fast, or for good and cheap. We hope this is a reasonable premise! Our exped ...

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Who Needs a Proofreader Anyway?

There are answers to this question on – literally – every street corner. I challenge you to walk down any commercial street, passing a dozen or so businesses, and not come across at least one sign with some spelling or punctuation error. But how much does it matter? If the local greengrocer is offering “Potato’s” for sale, or the coffee shop is offering “expressos”, does it really hurt their business? Likely not – it’s possibly just grammar nerds like me that wince involuntarily (and yearn to take a red pen and correct the sign). In more formal situations though, I would say it does matter. Those buying vegetables will forgive the shopkeeper’s poor grasp of grammar as long as his vegetables are fresh and well priced and people nee ...

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Happy Groundhog Day

Firstly, we’ll  ‘fess up and admit that this is a repeat of our Groundhog Day post from 2016. But we think that’s perfectly reasonable as repetition is what Groundhog Day (we’re referring to the movie now) is about after all. However, please note the comments on change in the original post below. At the beginning of 2018 we made a few changes at Prompt Proofing in an effort to improve our services and offer our valued clients more options. (The main changes are outlined below the post.)   Today is Groundhog Day – a somewhat whimsical tradition where predictions about the length of winter are made according to the shadow cast by a cute furry rodent. The fact that this tradition is often celebrated in parts of North America where, at the beginning of Februa ...

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