10 Tips for Writing a Perfect Press Release
Most businesses realize that press releases still constitute an important part of their marketing program; a well-written press release can be highly effective in garnering attention for a business, this effect is multiplied when frequent press releases are distributed. So how can you write an effective press release? Keep it brief – a press release should be a ‘teaser’, aimed at driving traffic to your website. It is not a vehicle for going into extensive history or background on your business, nor for giving excessive detail on sales, products, or promotions. All of that information will be on your site and will be revealed when readers click on the links in the press release. The optimum length for a release has been proven to be 250-350 words; online attention spans ...
Who are Prompt Proofing Anyway?
Who are we indeed? Good question – many visitors to our site may indeed be asking this – who are we, and what do we actually do? Obviously this is a two-part question; let’s start with the first part… Prompt Proofing is a small business offering proofreading, editing and writing services online – but you likely knew that or you wouldn’t have found this site in the first place. So what makes us special? We’re a family business based in Victoria BC on Canada’s beautiful west coast. We’re a mother-daughter team who both have a passionate love for the English language, for teaching it, writing it and reading it. We’re supportive of excellent writing, correct grammar, and punctuation that ensures clear meaning and effective communicati ...
Ring Out the Old, Ring in the New!
January again! That time of year when we make resolutions, then likely promptly break them again. Resolutions, if we’re to believe what we hear, are rarely successful and frequently don’t even survive till mid-January. What’s so special about January 1 anyway? It’s just another day. Yet there is something about the turning of the year that makes us think of fresh beginnings, new leaves to be turned over, etc. Here at Prompt Proofing, we are choosing to take the beginning of 2018 as a chance for a revamp. In October of last year, we marked seven years in business and there was definitely something of a seven-year-itch in the air. Over seven years we have established a reputation – of which we are justly proud – for producing high-quality wor ...