How to Improve Your Content – Part 2 – 5 Tips for Writing Concisely
If you saw our April post on writing with clarity, you will be well on the way to making your content more effective. You are already organizing your copy, keeping to layman’s language, and including relevant visuals, etc. A quick reminder – attention spans, especially for digital readsers, are notoriously short. Leaving white space, using clear headings and sub-headings, and including visuals will only go so far in terms of making your message effective. Brevity is key. If, like many of us, you are inclined to write rather lengthy prose, it’s time to sharpen up your writing and eliminate unnecessary verbiage. Writing Concisely 1. Avoid redundancies Repetition does not make your message more effective. Say what you want to say just once. While not repeating ...
How to Improve Your Content – Part 1 – 5 Tips for Writing with Clarity
A few words from us at this challenging time: We are all too aware of the issues facing many small businesses during the present crisis. We are also aware how privileged we are to have an online business, making social distancing and working from home the norm for us. We do, of course, realize that many other business owners are not so fortunate. At Prompt Proofing, we wish all business owners and entrepreneurs the best possible outcome from this crisis. That said, if you are also able to work from home at this time, or if you are being forced into unwanted closures or isolation, it may be a good time to work on updating some of your business content. Our posts for April and May will focus on improving your content; first by writing with greater clarity, and secondly by writing more concis ...
5 Ways to Make Your Home-Based Business Greener
Most businesses have wised up to the fact that ‘going green’ is not only good for the planet but also for their bottom line. Clients expect or even demand it, preferring to patronize businesses that operate this way. Additionally, ‘green’ practices also tend to save money – it’s a no-brainer! When it comes to home-based businesses, it’s even easier to install and observe more sustainable practices. Here are five areas you can consider when trying to make your home-based business more environmentally friendly: 1. Go paperless You’ve been talking about it for years but do you still find yourself drowning in paper? Paper clutter alone is enough to cause serious anxiety and stress (if you do need another reason!) Trees give us oxygen AND serve as ...