Working From Home, Now, and After the COVID-19 Crisis: The Good, the Bad, and the Ugly

One trend that is likely to last for a while after the current pandemic crisis has receded is working from home. When nations across the globe went into lockdown in March, hundreds of thousands of employees found themselves suddenly expected to work from home as their workplaces closed down. Now it seems many of them… Continue reading

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How to Improve Your Content – Part 2 – 5 Tips for Writing Concisely

If you saw our April post on writing with clarity, you will be well on the way to making your content more effective. You are already organizing your copy, keeping to layman’s language, and including relevant visuals, etc. A quick reminder – attention spans, especially for digital readers, are notoriously short. Leaving white space, using… Continue reading

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How to Improve Your Content – Part 1 – 5 Tips for Writing with Clarity

A few words from us at this challenging time: We are all too aware of the issues facing many small businesses during the present crisis. We are also aware how privileged we are to have an online business, making social distancing and working from home the norm for us. We do, of course, realize that… Continue reading

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5 Ways to Make Your Home-Based Business Greener

Most businesses have wised up to the fact that ‘going green’ is not only good for the planet but also for their bottom line. Clients expect or even demand it, preferring to patronize businesses that operate this way. Additionally, ‘green’ practices also tend to save money – it’s a no-brainer! When it comes to home-based… Continue reading

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