Why The Last Thing You Need to Worry About is Writing a White Paper

Does the idea of writing a white paper fill you with dread? It may seem like a daunting task but it’s one that will likely prove very worthwhile in terms of marketing payoff, particularly in B2B communications. A white paper is generally quite long – perhpas six-to-ten pages or more. It’s written in formal, business-style English… Continue reading

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A Propos of Nothing in Particular….

A blog post about nothing? (Well, why not? It worked for Seinfeld after all!) Seriously, though, if we’re honest, aren’t many days fairly humdrum – nothing of any great import happening? Most businesses have frantic times and quiet times but the earth-shattering events (or even the more successful highlights!) that stand out in your memory… Continue reading

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Why Detail is The Last Thing You Should Worry About

The last thing you should worry about is detail, right? You’re feeling creative, waxing lyrical and on a roll – then you ask someone to read your efforts and, instead of raving about your wonderful literary style and the great job you did with your web copy or blog post, they annoyingly point out a typo… Continue reading

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It’s All About LOVE!

  February 14th may not appear very relevant to single people but in fact the day is really not just about couples any more, it’s about love. Love in all its forms, love for one’s parents, siblings, friends, classmates, pets – you name it – and, of course, love for a romantic partner. It’s also… Continue reading

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