Are Press Releases Still Relevant as a Marketing Tool?
There is a growing school of thought that questions the relevance or effectiveness of distributing press releases in 2021. Is it not more effective, not to mention faster, easier, and cheaper, to publish tweets, post on Facebook – or any other social media platform? How about blogging? Or email campaigns? We… Continue reading
Clarity – Word Order Matters
We have said many times that one of the main purposes of grammar is clarity. If your meaning is not clear, then your message is lost. To this end, we look at the placing of one word and how it can change meaning or simply confuse. Word order matters! Consider the following –… Continue reading
How is your garden growing?
Wait? Isn’t this a site for editing and copywriting services? Why are you talking about gardening? Ah, well, it’s just that time of year… No, seriously, it’s a metaphor. In south-west Ontario, if you want to enjoy a beautiful garden for the whole of our – shortish – summer, then May/June, is prime… Continue reading
The oft-neglected subjunctive – it’s important that we be aware of it
Unlike many European languages, the subjunctive mood is relatively rare in English. Nonetheless, if you’re wanting your written English to be flawless, it’s definitely worth understanding the appropriate use of the subjunctive. Consider the following: If I were you, I wouldn’t lend him money. If your brother were here,… Continue reading
Change – the only constant (Part 2)
As we wrote last month, change is constant. Not only vocabulary, but grammar and punctuation also change, albeit quite slowly. Part 2: Grammar Changes in grammar “rules” evolve fairly slowly over time. How much grammar use has changed since you learned the basics at school will largely depend on how old you are. In… Continue reading