Happy Groundhog Day

Tuesday is Groundhog Day – a somewhat whimsical tradition where predictions about the length of winter are made according to the shadow cast by a cute furry rodent. The fact that this tradition is often celebrated in parts of North America where, at the beginning of February, six more weeks of winter are pretty much a given, makes it even more bizarre. However, I digress! I was thinking more of the 1993 movie Groundhog Day where the unlucky protagonist, played by Bill Murray, is forced to relive the same day over and over and over again – until he finally gets it right. Of course, this is Hollywood but the point is that he does – eventually – get it very right indeed. However, to do so he has to gain insight into his life and make changes. Can’t argue with Ein ...

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9 Reasons Why Your Business Should Have A Blog

Does the idea of blogging fill you with horror? Do you already do it but not really see the point? See below for 9 reasons why blogging is an excellent marketing tool for your business and why it would be well worth your while to start a blog, if you haven’t already. 1] It can increase your SEO. Blogging regularly (once a month at the very least, preferably once a week) means that your content is constantly being refreshed and that helps to drive traffic to your website. 2] Blogging can be a great way to develop your content marketing. Blog about anything connected with your business; offer advice and information that is useful to consumers and people will begin to trust you as a reliable source of information and see you as an expert in your field. 3] Blogging is an effective way to ...

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The Last Thing You Should Worry About Is Writing Press Releases

Yes, that’s right! At Prompt Proofing we think that writing press releases is one of the last things you should need to worry about and that’s why we are happy to do it for you. Press_ReleaseWe know what’s involved in running a business and the best thing for any business owner is to know when to delegate, giving themselves time to do what they excel at. I’ve learned over the years the wisdom of hiring professionals to do jobs I can’t do at all (build a website/work on my car engine/fix plumbing, etc.), jobs I can do if needs be but that are very time consuming and generally have a far better outcome if a professional does them (e.g. painting my house/tiling my bathroom) and occasionally jobs that I could do very well but aren’t necessarily the best use ...

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