What exactly is a press release?
Written by Pat Wootton, PromptProofing.com
At present, you feel your business would benefit from more exposure or you have an achievement you really want to share. Is a press release the way to go?
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What exactly is a press release?
A press release is not an advertisement, although it is likely to be promotional; think of it as a cross between an advertisement and a news article. The intention is to capture your reader's interest in your company by providing them with information about your products and services rather than selling, selling, selling.
The most effective press releases are no more than 350 words; reader attention fades quickly with longer releases. Your press release should have a headline that includes attribution (generally your company's name) and catches the reader's attention, while summarizing the primary angle or main focus of your release. The body of your release will contain all the pertinent information in the opening paragraphs, with details following later.
Ideally your release should be distributed both online and to print media, for maximum exposure. Most online distribution companies offer services that distribute to both with one package. A professionally-written press release may contain linked keywords or phrases that enhance search engine optimization and direct traffic to your website. It will contain basic details about your company and its work while also informing readers about your latest offers, special achievements or promotions.
If you are uncertain about the release you have written it is always worth getting a professional to look over your release or write it for you. Prompt Proofing offers proofreading and SEO-enhanced press release writing services that can help every business get its news out in an effective, eloquent way. Visit Our Services for pricing and further information, or contact info@promptproofing.com with questions.
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About the Author
Pat Wootton is originally from England and is a former high school English teacher. Having spent many years in the Caribbean, where she raised her family, she now lives in Vancouver, BC. In addition, she has taught English as a Second Language (ESL) for several years after earning a diploma in Teaching English to Speakers of Other Languages (TESOL) from the University of British Columbia. She now owns and runs Prompt Proofing, a copy editing and writing service that caters to individuals and partners with marketing and public relations companies.
