The SEO Benefits of Online Press Release Distribution
Written by Pat Wootton, PromptProofing.com
Many people assume that the only reason for a company to distribute a press release is to announce a new development in its structure, product or service.
The SEO Benefits of Online Press Release Distribution
Many people assume that the only reason for a company to distribute a press release is to announce a new development in its structure, product or service.
This has traditionally been the main reason behind issuing press releases, but lately - and thanks to the increase in online press release distribution services - many are discovering the myriad SEO benefits that online press release distribution offers a company.
SEO stands for search engine optimization, and refers to the prevalence of your company's website in search engine results. Most companies' goals are to get their website into the first page of Google when a potential customer is searching for keywords relevant to the company's offerings.
For example, a florist in Des Moines, Iowa will want to be on the first page of Google results when a potential customer types in "flower shop Des Moines" or "flower delivery Des Moines".
There are many factors involved in search engine presence and dominance, such as:
- The number of quality back links to your company's website
- Keywords programmed into your site's code
- Refreshed content on your website
Online press release distribution can be a huge help with the first
factor listed. When you distribute a press release online, depending on
the distributor and package you use, you can get anywhere from 10-300
back links to your press release generated. If you include a link to
your company's website in your press release, this is going to really
assist the number of back links that direct users to your website.
At Prompt Proofing, we often write press releases for clients and also
create a blog post from that press release (or vice versa). This gives
our clients two services for far less cost, and they are able to not
only distribute the press release online to create more back links, but
also post the blog to their website to allow for their site to be
regularly refreshed with new content (the third factor listed above).
Both of these tactics improve a site's search engine ranking.
As mentioned previously, search engine optimization is a multi-layered
and complex area of expertise, and there are many SEO experts out there
who can assist you with boosting your website's search engine rankings.
If you want to try press release distribution as a way to share company
news and boost back links to your website, contact us at
info@promptproofing.com. We can write a release for you and recommend a
distribution service (we can offer coupons for discounts on distribution
as well). You don't even need to wait until your company has a big
announcement to make - we can help you come up with informative and
interesting topics to write about that are still relevant and will allow
you to distribute releases on a regular basis.
Check back next Friday for another Prompt Proofing blog post!
About the Author
Anna Wootton is originally from the Cayman Islands and is a former journalist. She moved to Vancouver, BC in 2003 to study English Literature at the University of British Columbia. Graduating with her BA in 2007, she has worked in human resources, journalism, teaching (English and ESL) and public relations.
